GET HERBED: Strategic Marketing
Awarded:
Best Stall Design 2015
&
1 of 6 Top Marketing Plans 2015
Project Overview (Queensland University of Technology Marketing Simulation):
Students develop a marketing plan for an authentic product or service and form their own businesses (five students per team). Drawing from theoretical principles and concepts, each business designs and produces a product or service to be bought and sold using fake QUTopian currency at two ‘market days’ held at the QUT Gardens Point campus.
After the market days, students analyse and reflect on their performance using tools such as market share calculations, competitor analysis, profitability and customer retention ratios.
Business Summary:
Get Herbed is a food retail company that provides personalised arrangements of wholesome, home-grown produce, reflecting healthy cooking and food in a unique, stylish way. Get Herbed will establish its exclusive presence within QUTopia semester 1 on the 9th and 19th of May 2015, in Brisbane Queensland. Get Herbed aims to position itself within the niche market of socially aware students aged 18-21, as a company that recognises their interests in cooking, gardening, food and health and nutrition, whilst guaranteeing them the thyme of their lives. The team behind Get Herbed are passionate, experienced and dedicated to the current social trends surrounding environmentally friendly products has ensured that Get Herbed is built around successful strategies and principles.
Implementation:
